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Vietnam's online retail market is growing rapidly

Vietnam's online retail market is growing rapidly
(Nhan Dan news) according to reports from The sound of Vietnam, Vietnam was rated as the largest country in the online retail market growth potential in southeast Asia. Rapid development of electronic commerce requires not only enterprise, but also requires management mechanism and policy to make myself to change, to catch up with the trend This is by the Vietnamese experts in brand and competition strategy research institute and the Vietnam economic times on May 25, a joint in Hanoi "Vietnam consumer trends 2017" on the BBS said. Experts agreed that the Internet, the third and the fourth generation mobile communication technology, the popularity of mobile phones will give impetus to the development of online retail market in the future to continue. Because of the electronic commerce development, the Vietnamese consumer trends also changed. Vietnamese trading becoming accustomed to use mobile phones in social networking and online shopping, more attention and more sales and environmental friendly products, and have higher requirements on product quality and the country of origin. Therefore, experts advise, in order to catch up with the trend, make good use of the opportunity, must strengthen the use of social media tools, create innovative brand. Vietnam brand and competition strategy of the institute for associate professor, doctor Nguyen said: "consumer demand changed, consumption habits also changed, which formed the market development of a major turning point. Vietnam for enterprise survival and development, to understand the consumer psychology, to modern ways of sales, management way also should change.
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